Brand Manager – Healthy Nutritional SME

Brand Manager - Healthy Nutritional SME

London

• £40,000 - £50,000
• 10% Bonus
• Pension
• Aviva Healthcare
• 25 days holiday

Background:

The business was founded with a simple belief, everyone deserves real food that’s not only delicious but also packed with wholesome, nourishing ingredients. This company’s mission has always been to create meals that kids love and parents can trust, using natural ingredients to craft recipes that provide both flavour and nutrition.

The idea was born when the founder, discovered that many foods for young children on supermarket shelves had shockingly long shelf lives, sometimes up to two years. This inspired the creation of a range of fresh meals, just like those made at home, using only 100% natural ingredients, without any additives or preservatives.

Opportunity:

Step into a role that will allow you to shape the future of an exciting, fast-growing brand. Reporting directly to the Head of Communications, you’ll be at the heart of driving brand awareness and creating loyal communities. This is your chance to make a real impact during a pivotal moment for a dynamic company that’s rapidly expanding.

In this hands-on role, you’ll collaborate with the marketing and product teams to create bold, innovative content and groundbreaking marketing plans. You’ll be writing creative briefs, managing photoshoots, working with influencers and high-profile parents, building out content, and planning marketing activities. From managing social media channels to executing brand partnerships, you’ll play a crucial role in shaping the brand’s voice and reaching consumers directly through social media.

This is a creative, energetic environment where no two days are the same, so you’ll need a great eye for design, a flair for copywriting, and the passion to bring fresh ideas to the table. You'll thrive in a small, agile team where initiative and flexibility are key. Most importantly, you’ll share our mission to make a positive impact on children’s health and well-being.

Key Responsibilities

Strategy:

• Collaborate with the Marketing Director and Head of Communications to deeply understand the target audience and craft strategies to engage them.
• Ensure marketing campaigns align with strategic goals and insights.
• Contribute to messaging for both the core product line and new product developments (NPD).

Planning & Execution:

• Help devise bold, engaging brand marketing campaigns with the Head of Communications.
• Develop a year-round social media calendar and newsletter program to drive business and brand goals.
• Provide input on consumer marketing budgets, create content, and manage spend.
• Source and work with creative agencies to deliver cutting-edge content.
• Recruit and brief influencers to drive impactful paid partnerships.
• Manage the planning and execution of product and lifestyle photoshoots, as well as film shoots.
• Assist in PR campaigns, from writing press releases to organizing events with influencers and media.
• Support phase two of our charity campaign with The Felix Project.
• Suggest and manage collaborations with brand partners to boost engagement and follower growth.
• Oversee the development of standout branded collateral.
• Ensure the website is a valuable and engaging resource for parents.
• Lead the social media community, fostering an engaged and loyal following.

Analysis:

• Demonstrate strong commercial acumen, identifying opportunities for budget allocation and measuring ROI through test-and-learn approaches.
• Prepare presentations on marketing plans for internal and external stakeholders.
• Share monthly updates on marketing insights, results, and key learnings.

Collaboration:

• Brainstorm with the marketing team to generate impactful, brand-building ideas.
• Partner with the product team to launch NPD with a bang and keep social media channels fresh and relevant.
• Collaborate with leading child nutritionists to create and promote exciting, endorsed content.
• Build strong relationships with influencers to cultivate brand advocacy.
• Grow and maximize partnerships with The Felix Project.
• Develop and manage relationships with brand partners to expand opportunities.
• Work closely with designers, photographers, videographers, and stylists to create captivating social media content.
• Partner with web designers to keep the website up to date and aligned with marketing efforts.

You:

We’re looking for someone who thrives on turning big ideas into reality, someone who’s ready to push boundaries, and work with cross-functional teams to create bespoke marketing solutions for leading retailers. These are some of the skillsets inorder to be successful for the role.

• Background in blue chip FMCG or scaled up successful SME
• Demonstrated experience in consumer brand marketing
• Understanding of the full marketing mix including earned, owned and paid channels
• Creative thinker with a proven track record of success
• Experience of running influencer partnerships and paid social & digital campaigns
• Experience creating content and managing social media channels for a brand
• Excellent copywriter with good attention to detail
• Experience of running events and liaising with journalists and influencers
• Able to brief creative agencies and work with them to create content
• Able to brief designers on a wide range of materials including social content, newsletters, branded collateral
• Experience of managing product and lifestyle photoshoots (drafting brief through to art direction)

If this exciting opportunity sounds like something you want to be apart of then I want to hear from you. Get in contact with me on George.robinson@pie-recruitment.com or give me a call on 07885484489.