Media Performance Analyst

Media Performance Analyst

London, Hybrid (1 day a week in office)

Up to £55,000

A leading company in the FMCG space is looking for a Media Performance Analyst to join their Marketing team.

THE COMPANY

This company is a huge player in the FMCG space and after going through a huge data & tech transformation, they are hiring into their Marketing function and seeking someone to join the team and lead on the test and learn measurement agenda.

THE ROLE

• Leading test and learn measurement agenda
• Looking at the media mix to put together KPI frameworks and reporting solutions
• Understanding how different media channels work across the funnel
• Hands-on reporting and building out dashboards to present insights
• Measuring media and campaign performance via test and learn, attribution modeling, brand lift studies, etc

YOUR SKILLS AND EXPERIENCE

• Strong experience in the digital media space
• Solid understanding of how to measure media performance via test & learn, attribution modeling etc
• Experienced in using Google Analytics or Adobe Analytics
• Strong communication skills and a self-starter attitude

BENEFITS

Up to £55,000

Flexible hybrid working pattern

Opportunity to grow and develop your career

HOW TO APPLY

Please register your interest by sending your CV to Lauren McAlister via the Apply link on this page.