Creative Director - Self Defense Industry

Job Details

Description

Are you ready for a career you can BELIEVE in?

• Do you have a strong belief in the 2nd Amendment?
• Do you support the natural-born right to armed self-defense?
• Do you believe in the mission of the U.S. Concealed Carry Association (USCCA)?

Delta Defense, LLC is the private company that provides Marketing, Operations and Customer Service for the USCCA.

The USCCA helps responsible Americans avoid danger, save lives, and keep their families safe. Learn more about the USCCA at https://www.usconcealedcarry.com/

Position Summary:

We seek an experienced brand-builder, aesthetic boundary-pusher, visionary marketer, and a lover of firearms and the responsibly armed Americans who rely on them for protection. As Creative Director, your primary responsibility is to be the “chief storyteller” and creative mentor for the USCCA. This role will put you at the forefront of shaping the narrative for the USCCA.

You bring to this role your subject matter expertise in firearms and training. Your experience in growing brands and fostering great relationships in the firearms industry makes you uniquely suited for this opportunity. Create powerful visuals and storytelling to advance the mission of the USCCA. If this role speaks to you, please read on!

Essential Duties and Responsibilities:

• Lead the in-house marketing creative team (copy, design, photo, and video).
• Lead the Concealed Carry Magazine Publishing Team.
• Lead Content Marketing Strategy and work cross-functionally to execute it.
• Develop and grow the USCCA’s brand identity through exceptional storytelling.
• Consistently grow reach and relevance with high quality content across all forms of media, partnering with marketing leaders to turn audiences into USCCA members and those members into raving fans.
• Partner with fellow marketing leaders to develop USCCA’s cohesive content strategy – from SEO to social media to blog to public relations to video marketing platforms, to digital acquisition and member retention.
• Develop leaders of leaders whose teams execute high-impact projects.
• Collaborate with fellow marketing and training team leaders to produce critical education and training assets for social media, lead generation, membership sales, and retention.
• Lead all functions through the lens of the visitor, prospect, and member.
• Manage all aspects of the annual budget process inclusive of monthly tracking to ensure all teams are tracking to the established budget.
• Effectively build and maintain relationships with all USCCA business partners, spokespeople, content creators, influencers, and brand ambassadors.

Required Skills/Experience/Education:

• 10+ years professional experience in marketing, design, content creation, publishing, or related functions.
• Strong understanding of the firearms industry, trends and current events/legislation that could potentially impact the USCCA business. Firearms training experience preferred.
• Must have a minimum of 5 years of proven experience in professional people leadership or people management roles.
• High school diploma or GED.
• Bachelor’s degree in business, marketing, or related field - or equivalent experience required.
• Demonstrated experience leading high performing teams in fast-growth, dynamic organizations.
• Experience in driving successful content production and execution of new product launches and market expansion initiatives.
• Multi-medium content marketing expertise.
• Strong creative intuition with an ability to tell compelling stories and create engagement.
• Track record of success in leading cross-functional teams of internal and external partners.
• Owner mindset with a strong sense of urgency. Strong bias for action and problem-solving in the face of challenges.
• Ability to determine authenticity and relevance of content, and how it will be perceived by the marketplace.
• Impeccable attention to detail and accuracy.
• An eye for aesthetics to ensure articles, posts, videos, and art/photography are visually appealing.
• Superior written and oral communication skills, proficiency with electronic communication tools.
• Strong hands-on experience with project management software preferred.
• Special operations or equivalent experience preferred.
• Demonstrates the Core Values of Delta Defense, LLC.

Target starting salary range $150,000-$225,000 commensurate with experience. Role is also eligible for company bonus.

Benefits information can be reviewed at: https://www.deltadefense.com/careers

If you are a Colorado resident, please email us at recruiting@uscca.com to receive complete benefits information. Please include the job title in the subject line of the email.

Why YOU should Work at Delta Defense!

• Nationally recognized in 2023 as a Newsweek Top 100 America’s Most Loved Workplace
• Top Workplaces USA award in 2022!
• Named on Inc. 5000 “Fastest Growing Private Companies” list 13 years in a row!
• Milwaukee Journal Sentinel “Top Workplace” award 7 years in a row!
• Milwaukee Business Journal “Best Place to Work” award 6 years in a row!
• We are a fun, fast-paced, and rewarding place to work and grow!

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