Creative Development Manager

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! * This position is be located in Overland Park, KS; Bellevue, WA; or Frisco, TX. This is not a remote role. This is a hybrid role, requiring at least 3 days a week in office. The Creative Development Manager is responsible for the creative development, brand alignment, and daily management of T-Mobile's Direct-to-Consumer customer communications for the Consumer Postpaid and Emerging Business lines. This includes both acquisition and customer base initiatives. This position manages campaign creative execution while providing strategic input and tactics to ensure efforts align with brand standards and achieve business goals. Role Overview: We define what the Un-carrier looks like across all consumer touchpoints and geographies, acting as brand stewards to drive engagement and create customer advocates everywhere. We're looking for a marketing rock star with extensive experience in creative strategy development and direct marketing to join a highly creative team breaking the rules of the wireless industry with innovative and engaging content designed to foster brand engagement and drive growth within our consumer customer base. This position reports to the Director of Creative & Brand Management and collaborates with other creative management teams and agencies to develop, produce, and implement best-in-class direct marketing and brand experiences. Applying your refined communication skills, you will build effective working relationships and collaborate with internal and external partners to deliver highly branded, innovative, and engaging creative content to the marketplace. Responsibilities: Lead the creative development of T-Mobile Postpaid Consumer Base and Direct to Consumer base acquisition campaigns, ensuring brand stewardship, creative positioning, and strategic alignment. Serve as the main point of contact for assigned projects, including agency partners and third-party vendors. Partner with Legal and Brand/Creative Development management teams. Manage creative partnerships with key third parties (OEMs, sponsorships, etc.). Collaborate with a broad range of participants in the creative process, from inception to launch. Develop strong partnerships with T-Mobile Marketing team members on input documents, including creative strategy positioning, campaign/creative briefs, and customer research. Partner with internal creative teams within TIStudios and external agencies to drive joint collaboration and innovation. Consistently push for best-in-class thinking, developing creative strategy positioning, including segmented customer journey roadmaps and test-and-learn plans. Share campaign and creative briefs and tactics with the Sr. Creative Strategy Manager and Director of Creative & Brand Management for approval. Brief and manage agencies and third-party vendors on implementing all creative initiatives to retain current customers. Work closely with Marketing Business Owners, Integrated Marketing, and creative studios to provide best value estimates and workback schedules. Manage visual campaign identities to establish a consistent look, tone, and feel across multiple communications vehicles. Apply direct marketing standard methodologies to all creative efforts, aiming to increase performance and customer lifetime value (LTV). Oversee the development and execution of innovative digital and print channels. Provide detailed insights on the progress of overall campaign development and ongoing business obj